Meta launches new attempt to appease EU regulators in personalised advertising
Facebook and Instagram users in the EU will be given an option for ‘less personalised ads’ in the coming weeks.
Facebook and Instagram users in the EU will be given an option for ‘less personalised ads’ in the coming weeks.
The EU and US have a chance now to order structural measures that would make our digital lives freer and fairer. This chance must not be under-estimated โ or missed, writes Claire Lavin.
While Washington debates a break-up of the tech giant, Brussels should seize the opportunity to end the companyโs monopoly over digital advertising โ it may never get a better one.
The race is not only tight nationally, but in a broader range of states than before.
Fewer checks and balances across most mainstream media groups mean an increasing threat of reputational damage.
The companies claim that they “incurred losses due to a less competitive market” because of Google’s advertising practices.
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The EU’s consumer protection department presented draft pledging principles for the digital advertising industry as part of its initiative to phase out cookie banners that include the provision of a third, less intrusive alternative to the pay-or…